So, Google’s AI Is Eating the SERP. Now What?
andygaukrodger It’s SERPs kid, but not as we know it. You spend hours crafting the perfect blog post. You optimise it. Add your spicy little H2s. Even sprinkle in some schema…
AI agents: Reversing software and service
SaaS is being transformed into “Service-as-a-Software” as AI agents are months away As AI rapidly progresses, the Software-as-a-Service (SaaS) model is undergoing a revolutionary transformation. Traditionally, SaaS platforms like Salesforce…
The AI Summit UK Bletchley Park (Nov 2nd 2023)
The recent AI summit at Bletchley Park, UK, marked a significant milestone in the rapidly evolving landscape of artificial intelligence. As someone deeply entrenched in the world of generative AI,…
The Crucial Role of Data Diversity in Training Large Language Models
In the swiftly advancing realm of artificial intelligence, the data we feed into systems holds as much significance as the algorithms that underpin them. Particularly for Large Language Models (LLMs)…
AI: The Fourth Human Revolution
In the annals of human history, revolutions have marked significant eras of transformation and progress. The Agricultural Revolution transitioned humans from nomadic lifestyles to settled communities, the Industrial Revolution mechanised…
Navigating the Knowledge Doubling Curve: From Fuller to Musk
In the vast expanse of human history, the acceleration of knowledge has been a consistent companion to progress and innovation. The “Knowledge Doubling Curve,” a concept introduced by Buckminster Fuller…
What the hell are AI Hallucinations?
“Is there a doctor for AI in the house? My AI seems unwell and is hallucinating!” This might have sounded absurd until recently. Now, there’s a term for it. Imagine…
The C of the ABC Model
C is for Communications & Content – Engaging, Educating, and Amplifying: In the intricate dance of marketing, the conjunction “and” in Communications & Content plays a pivotal role that cannot…
Brand awareness vs unaided brand awareness
Brand awareness refers to the extent to which consumers recognize and are familiar with a particular brand. It’s the degree to which a brand name, logo, or other brand elements…
5 free(ish) tools for measuring your brand
Having worked for big brands and for start-ups in the field of brand marketing I get a lot of questions around brand measurement. It can be a minefield when picking…