In the annals of human history, revolutions have marked significant eras of transformation and progress. The Agricultural Revolution transitioned humans from nomadic lifestyles to settled communities, the Industrial Revolution mechanised…
The recent AI summit at Bletchley Park, UK, marked a significant milestone in the rapidly evolving landscape of artificial intelligence. As someone deeply entrenched in the world of generative AI,…
In the swiftly advancing realm of artificial intelligence, the data we feed into systems holds as much significance as the algorithms that underpin them. Particularly for Large Language Models (LLMs)…
In the vast expanse of human history, the acceleration of knowledge has been a consistent companion to progress and innovation. The “Knowledge Doubling Curve,” a concept introduced by Buckminster Fuller…
“Is there a doctor for AI in the house? My AI seems unwell and is hallucinating!” This might have sounded absurd until recently. Now, there’s a term for it. Imagine…
C is for Communications & Content – Engaging, Educating, and Amplifying: In the intricate dance of marketing, the conjunction “and” in Communications & Content plays a pivotal role that cannot…
Brand awareness refers to the extent to which consumers recognize and are familiar with a particular brand. It’s the degree to which a brand name, logo, or other brand elements…
Having worked for big brands and for start-ups in the field of brand marketing I get a lot of questions around brand measurement. It can be a minefield when picking…
What are OKRs? How Larry and Sergey used them to grow Google and how you can too for your company.
This article provides a step-by-step guide on how to launch a successful brand awareness and recall measurement campaign on YouTube using their survey product. It covers everything from setting objectives…
andygaukrodger