Brand awareness vs unaided brand awareness
andygaukrodger Brand awareness refers to the extent to which consumers recognize and are familiar with a particular brand. It’s the degree to which a brand name, logo, or other brand elements…
April 2023
5 free(ish) tools for measuring your brand
Having worked for big brands and for start-ups in the field of brand marketing I get a lot of questions around brand measurement. It can be a minefield when picking…
OKRs for team management and organising your business for growth
What are OKRs? How Larry and Sergey used them to grow Google and how you can too for your company.
Lights, Camera, Action: Prepping for Brand Awareness Survey in YouTube
This article provides a step-by-step guide on how to launch a successful brand awareness and recall measurement campaign on YouTube using their survey product. It covers everything from setting objectives…