This article provides a step-by-step guide on how to launch a successful brand awareness and recall measurement campaign on YouTube using their survey product. It covers everything from setting objectives…
I don’t give a fuck about an Oxford Comma Vampire Weekend What is a T-Shaped Strategist? A T-shaped strategist is a person who has a deep understanding of a specific…
A how-to guide to website setup and migration with an in-depth look at the benefits of technical SEO. By understanding the basics of technical SEO, you can unlock the potential…
Many brands pivot daily, but we may not hear about it. Small brands often make changes but they are outside the glare of the spotlight. Big household brands have also…
Creating a successful launch of your new product on social media requires careful planning. Here are five essential tips to help you get started: research your target audience, develop a…
Broad reach marketing and targeting are two different approaches to marketing that can be used to achieve different goals. Broad reach marketing is an approach that uses a wide range…
I’ve been away from this blog for some time – in fact so much time that I lost the domain name and all my content. I’ve been writing for other…
Three intelligent SEO reports: These reports include: competitor rankings, primary and secondary indexing and automating Webmaster tools.
Some very useful search operators for finding out more about your website, and the keywords that you are looking to optimise for. There are a wealth of other operators –…
Two important algorithm updates from Google: These updates are on Google blocking keyword referral data with HTTPS searches for logged in users and the Freshness update.
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