The C of the ABC Model
andygaukrodger C is for Communications & Content - Engaging, Educating, and Amplifying: In the intricate dance of marketing, the conjunction "and" in Communications & Content plays a pivotal role that cannot…
Brand awareness vs unaided brand awareness
Brand awareness refers to the extent to which consumers recognize and are familiar with a particular brand. It's the degree to which a brand name, logo, or other brand elements…
OKRs for team management and organising your business for growth
What are OKRs? How Larry and Sergey used them to grow Google and how you can too for your company.
Becoming a T-Shaped strategist
I don't give a fuck about an Oxford CommaVampire Weekend What is a T-Shaped Strategist? A T-shaped strategist is a person who has a deep understanding of a specific field,…
5 brand pivots that will surprise and shock you
Many brands pivot daily, but we may not hear about it. Small brands often make changes but they are outside the glare of the spotlight. Big household brands have also…
Broad Reach marketing vs Targeting
Broad reach marketing and targeting are two different approaches to marketing that can be used to achieve different goals. Broad reach marketing is an approach that uses a wide range…