OKRs for team management and organising your business for growth
andygaukrodger What are OKRs? How Larry and Sergey used them to grow Google and how you can too for your company.
Lights, Camera, Action: Prepping for Brand Awareness Survey in YouTube
This article provides a step-by-step guide on how to launch a successful brand awareness and recall measurement campaign on YouTube using their survey product. It covers everything from setting objectives…
Becoming a T-Shaped strategist
I don’t give a fuck about an Oxford Comma Vampire Weekend What is a T-Shaped Strategist? A T-shaped strategist is a person who has a deep understanding of a specific…
Unlocking the Benefits of Technical SEO: A Comprehensive Guide to Website Setup and Migration
A how-to guide to website setup and migration with an in-depth look at the benefits of technical SEO. By understanding the basics of technical SEO, you can unlock the potential…
5 brand pivots that will surprise and shock you
Many brands pivot daily, but we may not hear about it. Small brands often make changes but they are outside the glare of the spotlight. Big household brands have also…
5 Essential Tips for Launching Your New Product on Social Media: A Guide for Success
Creating a successful launch of your new product on social media requires careful planning. Here are five essential tips to help you get started: research your target audience, develop a…
Broad Reach marketing vs Targeting
Broad reach marketing and targeting are two different approaches to marketing that can be used to achieve different goals. Broad reach marketing is an approach that uses a wide range…
Welcome back
I’ve been away from this blog for some time – in fact so much time that I lost the domain name and all my content. I’ve been writing for other…
SEOing video 2
Three intelligent SEO reports: These reports include: competitor rankings, primary and secondary indexing and automating Webmaster tools.
SEOing 4 – Google search operators
Some very useful search operators for finding out more about your website, and the keywords that you are looking to optimise for. There are a wealth of other operators –…