Bing seem to be pouring Facebook data straight into search algorithm to affect the results, this is good for Bing because the Facebook data is light years ahead of Google’s +1 system, but equally Bing have to be careful with how much weight they put on this data because if they make massive changes to the results quickly they will lose credibility.

http://www.searchengineoptimizationjournal.com/2011/05/18/facebook-integration-personalized-bing/?goback=.gde_45691_member_54580569

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